Internship Experience
Background & Problem statement
Taawwk is a brand dedicated to bringing originally curated art by celebrated artists into everyday life through products like tees, postcards, posters, and more.
The previous website faced challenges like:
Goal: Re-design the existing website
By adopting minimalist design principles inspired by other e-commerce platforms, the objective was to transform Taawwk's website into a clean, organized, and visually engaging platform that effectively showcases their products.
Research & Discovery
To gain a comprehensive understanding of Taawwk's position in the market, I conducted competitive research, analyzing industry trends and evaluating competitors' strategies.
This competitive research helped me gather some insights that informed my approach to create a better design.
How Might We
Based on the research, the following How Might We (HMW) statements were formulated:
Concept Development
Mid-Fi Design
In addition to the competitive research, I was tasked with creating a new "About Us" page to authentically represent Taawwk's brand identity. This involved crafting a compelling narrative that highlights the company's mission, values, and unique story, ensuring a genuine connection with the audience.
ABOUT US PAGE
Impact & Learnings
